Most musicians don't get into the industry with a passion for business or public relations, but generating media interest in your music is a critical part of success. That's why so many musicians hire a PR firm, they can give you an ‘in’ with music media figures and help navigate the increasingly complex media landscape. Music promotion agencies and music media are the gatekeepers of the industry, to get in front of an audience, you had to go through their first. Music promotion agencies are a form of promotion for the artist's music, tours, or artist brand in general, that generates media attention. A music promotion agency works to get exposure for music through an interview, album reviews, news relays, press releases, tour announcements, and everything in between. They are seen as free advertising since you don't have to pay the media but the intermediary. Basically, the question that arises is how do music promotion agencies promote? Securing media- The network i